Taxi Digital Signage

1. Taxis are one of the most valuable assets of any city. They help to make cities function well and provide transportation services to people who need them. However, taxi drivers have been complaining about their working conditions for years. Drivers have been complaining about low pay and poor working hours. Moreover, they have complained about unfair competition from ride-sharing apps like Uber. But now, they may soon get some relief.
2. According to reports, several taxi companies in different countries are planning to install digital signs in taxis. These signs could possibly change the way we think about taxis. In fact, these signs would allow taxi drivers to communicate with passengers while driving.
3. A taxi driver could display information about the location of his vehicle, the current route, and even the fare. He could also show advertisements to passengers. If he wants, he could display messages that promote his business. All these features would be possible thanks to the technology embedded in these signs.
4. Since these signs are connected to the internet, they could be updated automatically. That means that if the price of fuel changes, the sign would reflect the new price. Likewise, if the number of passengers increases, the sign would increase its size. This feature would ensure that the taxi company gets paid accordingly.
5. Another benefit of these signs is that they could be customized according to the preferences of each taxi driver. So, instead of showing the same message on the entire sign, the driver could customize it to suit his own requirements.
6. Finally, these signs could improve safety. Most accidents happen when drivers are distracted. By installing these signs, drivers would not be able to use their phones or read the newspaper while driving.
7. Of course, the biggest advantage of these signs is that taxi companies do not have to spend money on advertising. Instead, they can simply charge passengers for using the service.
8. While many taxi drivers might initially resist the idea of installing these signs, the benefits are just too great to ignore.
9. Therefore, it is time for taxi companies to start thinking about installing these signs.
10. Taxi companies should consider implementing these signs immediately. Otherwise, they risk losing out to ride sharing apps.
11. And finally, taxi drivers should stop complaining about their working conditions. After all, they are lucky to have jobs at all.

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1. In today’s world, we have become accustomed to using digital technology almost everywhere we go. From our smartphones to our cars, we use digital devices to navigate, communicate, and consume information. We rely on these devices to keep us connected and informed. However, many people don’t realize how much they actually use their phones while driving. According to AAA, Americans spend about 8 hours each day behind the wheel. That means that the average driver spends nearly half of his or her waking time looking at a screen.
2. Many drivers feel that the amount of time spent staring down at their phone is harmless, but it isn’t. The National Safety Council reports that distracted driving accounts for nearly 1 out of every 10 traffic fatalities. When drivers are texting or talking on their phones, they aren’t paying attention to what’s happening around them. As a result, accidents happen.
3. To address this problem, some cities have begun installing digital signage systems in taxis. These systems allow drivers to display advertisements and messages about upcoming events or destinations. Drivers can choose between static and animated displays. Static screens are easier to install and maintain than animated ones, but they’re less attractive to passengers. Animated displays, however, are more eye-catching and can attract customers who might not otherwise take a cab.
4. Taxi drivers can earn extra income by displaying ads on their cabs. While many drivers already accept credit cards, they often prefer cash. By accepting debit cards instead, drivers can avoid having to worry about keeping track of change. Plus, they’ll still get paid even if no one uses a card.
5. Taxi drivers can also use digital signage to advertise special offers and discounts. A company called Taxi Magic created a system that lets drivers post deals on their vehicles’ windshields. Customers who want to receive the deal can then text a specific code to their mobile device. If they do, they’ll be able to access the offer.
6. You may wonder whether advertising on taxi windows makes sense. After all, you’d think that passengers would be more likely to notice billboards and bus stops than the small screens inside a car. But studies show that people pay more attention to advertisements displayed in digital formats. A 2015 study by the University of Michigan Transportation Research Institute showed that drivers were more likely to read and respond to digital ads than traditional billboards.
7. Most importantly, digital advertising doesn’t cause distractions. Unlike radio commercials, TV spots, or print ads, digital ads don’t require drivers to look away from the road. Instead, they stay on the dashboard or in plain sight.
8. Taxi drivers can benefit from this type of advertising because it helps them reach potential clients in creative ways. Most passengers won’t know where they need to go until after they’ve boarded the vehicle. And since they’re relying on their phones to find directions, they won’t have any idea what types of businesses are nearby.
9. Taxi drivers can use digital messaging systems to share useful information with passengers. For example, they could provide updates on local weather conditions or route changes. Since passengers are more likely to remember information that comes directly from the driver, they’ll be more likely to return if they’re given helpful tips.
10. Finally, digital advertising can help drivers increase revenue. Studies show that passengers are willing to pay higher fares for advertised rides. So, if drivers put up ads promoting discounted rates, they’ll be able generate additional revenue.